Today’s era is that of cutthroat competition. Therefore, in order to survive and flourish your business, you need to analyze where you stand vs. your competitors. Establish a baseline so that you get an idea of the areas your business needs to focus. Having digital competitive analysis done is one such way.
- 1 Proper Execution of Your Digital Marketing Plan
- 2 Latest Digital Marketing Trends
Proper Execution of Your Digital Marketing Plan
It is always easy to make plans but hard to stick to it. The execution of the plan may fail due to unavoidable situations. The greatest strategy without proper execution is of no use. In fact, strategy implementation is one of the biggest challenges a small business faces.
How to execute the plan?
The five steps which you need to follow:
1) ONLINE PRESENCE
In order to reach your potential customers digitally, you need to be findable online. For that, you need a really good website. You should appear in the top searches when the potential customers look for businesses. It has been found that 93% of online experiences begin with a search engine.
If you want to determine whether you are findable online or not search your top keywords and service areas into Google. If you do not appear on the first page then you need to focus more on SEO or PPC. Always check your rankings at least monthly.
2) ACCESSIBILITY OF THE WEBSITE
A good business’ website is the one which is easily navigable, loads pages quickly, and answer the calls from customers promptly. The user experience is the most important part of the company’s online presence. If the customer finds it difficult to use the website he will switch to some other company.
Following factors makes your site user-friendly:
The site should be mobile friendly- almost everyone today owns a smartphone. The navigation and font on the site should be easy to read and click through on a mobile device.
The speed of the site needs to be pretty high- It has been found out that after 3 seconds, 53% of mobile consumers click the ‘back’ button. So your load time needs to be the minimum. The website should be secure.
3) THE SITE SHOULD BE INFORMATIVE AND ANSWER CUSTOMER QUESTIONS
The information you are serving on your site should be helpful for potential customers. Today’s age customers are more aware than ever before. They like to do proper research before engaging with a particular company. B2B researchers do 12 searches on average prior to going for a specific brand’s site, and 81 percent of shoppers conduct research online before buying.
You need to answer each of the customer’s queries regarding your product or service. Keep pages for each of your services. Target right service areas and regularly update your blogs targeting top keywords and service areas. A digital marketing agency can be hired to add content to your site.
4) BUILDING TRUST
Creating a trustworthy digital presence for your business is very important. Put up a ‘meet the team’ page on your site introducing your employees. State your company’s goals clearly. Show up the list of your awards and certifications on the home page also. You can add testimonial videos on your homepage, and video introductions to your employees on your meet the team page.
5) KEEP IN TOUCH WITH YOUR CUSTOMERS
If you want to create loyal customers, the after sales service is a very important aspect. You can send an email newsletter to your customers weekly, monthly, or even quarterly in order to stay in touch with your customer.
Latest Digital Marketing Trends
The four big digital marketing trends which were dominant in 2018:
1) Customer Loyalty
Companies which prove their loyalty to their customers are more likely able to retain them. Remarket your existing customers and connect with them on social media. Never make the mistake of neglecting your old customers in search of new ones. You can use email marketing, social media, and videos to stay connected with them.
2) Voice Search
Companies use voice search tools to answer customer’s queries. The virtual personal assistants seem like they’re the answer to all your problems. It has been predicted that at least 30 percent of searches will be done without a screen by 2020. To optimize your website for natural questions and requests.
3) Video Marketing
Latest technologies of VR, AR, and 360-degree videos are already the mainstay for big companies. You can make most out of platforms like YouTube. There are more than 1.5 billion views on YouTube every day. Therefore, get started with testimonial videos, how-to videos, and videos that highlight the company’s history and culture.
4) Big-Data Personalization and Segmentation
Today the companies have more information regarding their target audience than ever before. Marketing today is more of hyper-personalized campaigns. AI (artificial intelligence) and machine learning have helped create personalized campaigns.
Check out TechAriz for many such informative articles.
Therefore, we saw how to make your plan work. Proper execution of the plan is the key to success for any business. Follow the latest marketing trends to drive traffic and achieve customer loyalty.